If you’ve built a profitable business under $5–10 M in revenue, you’ve already conquered one mountain: growth.
But here’s the next challenge: building value that works for you—now and later.
You know what it feels like:
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Midday tension when payroll clears—but cash feels thin.
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The nagging thought that “I can’t step away, or everything freezes.”
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And the quiet fear that, should you ever sell or hand over the reins, the valuation will fall far below what you deserve.
These are Value Gaps—not flaws in your vision, but gaps between where your business is, and where it could be.
Introducing Value Acceleration
StraightForward anchors our approach in the Value Acceleration Methodology™, born from the Exit Planning Institute.
This isn’t an exit-only strategy.
It’s a value-creation engine that:
- Aligns your business, personal, and financial goals
- Builds systems that make your company transferable at any time
- Guides you through three transformative “Gates”—Discover, Prepare, Decide
Put simply: you stop trading effort for money, and start trading intelligence for freedom.
What Happens Inside These Three Gates
| Gate | Your Challenge | What Value Acceleration Does |
|---|---|---|
| Discover | You’re busy running, not assessing | Diagnostic snapshot: What your business is worth, why, and what’s standing in the way. |
| Prepare | Lack of clarity, overextended owner | We break growth into 90-day sprints—tangible outcomes, with regular check-ins and focus . We mitigate risks across business, personal, and financial legs. |
| Decide | You aren’t sure it’s time or how to exit | Ready when you are: fully built, fully profitable, transition-ready on your terms. |
The Shift You’re About to Notice
Imagine waking up to:
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Calm dashboards, not red flags
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A team that runs the day while you lead the vision
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Insider knowledge that your business can be sold—or steered—anytime
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A personal safety net aligned with every value move you make
This isn’t fantasy. It’s the result clients experience when they embrace Value Acceleration early.
What Owners Say
“After 90 days, I saw blind spots no spreadsheet could reveal—and the clarity freed up bandwidth I didn’t even know I was starving for.”
“The process helped my team run our metrics—without me in the driver’s seat. That was real freedom.”
Ready to move from successful to significant?
Don’t wait for the day you want to exit to think about value. Get ahead now:
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For a no-pressure conversation about getting clear, building intentionally, and stepping toward freedom, schedule a Zoom meeting with us today. There’s no pitch. Just clarity.
Let’s build your business so that every step forward earns more than cash—it earns control, confidence, and lasting value.
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