by Jason Sellnow | May 22, 2026 | Business, Fractional CFO
Business owners rarely wake up one morning and say “Everything is broken.” Instead, it usually sounds more like: “Cash feels tighter lately.” “We’re busier than ever, but somehow making less.” “Something just feels… off.” That’s what makes financial drift...
by Jason Sellnow | May 13, 2026 | Business, Fractional CFO
Emotion Is Already in the Room Business owners are often told to “remove emotion” from decision-making. But in reality, emotion is already in the room. Every hiring decision.Every pricing discussion.Every expansion plan.Every difficult conversation about cash...
by Jason Sellnow | May 3, 2026 | Business, Legacy Path Advising
The Plateau Nobody Talks AboutMost business advice is built for companies in trouble. Cut costs. Fix cash flow. Stabilize the business.But that’s not your problem.Your business is profitable. The team is solid. Customers are happy.From the outside, everything looks...
by Jason Sellnow | May 1, 2026 | Business
The Question Most Owners Avoid When someone asks, “How’s business?”It doesn’t feel like a casual question. It feels like they’re asking how you are. Because somewhere along the way, the line disappeared. The business carries your name. Your reputation. Your sense of...
by Jason Sellnow | Apr 10, 2026 | Business
Focus vs Friction: Why Not Every Problem Deserves a Solution There actually is such a thing as a bicycle with square tires. Importantly, it works! Technically, it moves forward. Someone engineered a system of interlocking tracks that allow the square wheels to roll....
by Jason Sellnow | Mar 19, 2026 | Business
A guy calls a coach. Says he wants to run a 5k in six weeks. Spring race. Signed up. Paid for it.He’s serious. But then the details come out: He drinks most nights Smokes regularly Sleeps 4–5 hours Eats whatever’s convenient And he says: “Can you just give me a...
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