Solutions for Small Businesses

Build Business Value * Optimize Income * Achieve Retirement Goals

Jason J. Sellnow
Founder & CEO

Welcome to StraightForward Financial Insights

Are you feeling overwhelmed by the complexities of managing your finances? Struggling to bridge the gap between where you are and where you want to be financially? As your fractional CFO partner, we specialize in providing tailored financial solutions to meet your unique needs. From comprehensive financial statement analysis to data-driven insights and CFO services, we're here to empower you to make informed decisions and drive sustainable growth.

We understand the unique challenges facing small businesses, which is why we offer flexible and affordable solutions designed to fit your needs. Whether you're seeking expert accounting assistance or in-depth wealth gap analysis, our friendly and collaborative approach ensures that you have the support you need to thrive. Let's embark on this journey together—because when you succeed, we succeed. Take the first step towards financial clarity and stability by partnering with us today.


Our Clients Love Us

“Jason is our CFO and he has done near miraculous work with our company. He is fast, calm, and extremely effective at defining financial issues and providing clear solutions to those issues. We were in a very tight spot when Jason came on board and he was able to define where we were, where we were going, and how to correct those issues within only a matter of weeks. I cannot recommend him more.”
Jeff H.J. - Elkhorn, Wisconsin

“Since working with Straightforward Financial Insights, our revenue has increased 90.6%, and our net income has increased 342.8%!”
Dayne & Li'i - Island of Oahu, Hawai'i

Want to Learn More?

Learn how StraightForward Financial Insights can benefit your business by reaching out today.  Start with an understanding of what your business is worth with a free, no obligation inquiry into the value of your business.