by Jason Sellnow | Nov 9, 2025 | Business
A few weeks ago, a new client came to us looking exhausted. Their sales had dropped 15% over the last two quarters — not catastrophic, but enough to make them nervous. Payroll was still high, inventory still full, and vendors still needed to be paid. But what really...
by Jason Sellnow | Sep 11, 2025 | Business
The Shrinking Middle Class—and the Owner’s Opportunity When the headlines say “middle-class incomes are stagnating,” most business owners read that as a warning. At StraightForward, we see it as a signal. Because buried inside those economic shifts is a rare...
by Jason Sellnow | Aug 25, 2025 | Business
Uncertainty vs. Volatility: Why Business Owners Must Know the Difference When the market shifts, the instinct is often to react — fast. But what if the real risk isn’t in reacting too slowly… it’s in misreading the moment entirely? At StraightForward, we regularly...
by Jason Sellnow | Aug 8, 2025 | Business
Picture this: You’re looking at the monthly sales report—your numbers are up, maybe even at record highs. The phone’s ringing, your team’s busy, orders are flying out the door. On paper, you’re “winning.” But then you log into your bank account… and your stomach...
by Jason Sellnow | Jun 22, 2025 | Business
If you’ve built a profitable business under $5–10 M in revenue, you’ve already conquered one mountain: growth.But here’s the next challenge: building value that works for you—now and later. You know what it feels like: Midday tension when payroll clears—but cash feels...
by Jason Sellnow | May 16, 2025 | Business
After six decades of iconic leadership, Warren Buffett—the Oracle of Omaha—is stepping down as CEO of Berkshire Hathaway. His successor, Greg Abel, will take the reins of a sprawling $780 billion enterprise with nearly 400,000 employees. While most business owners...
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