Case Study: Financial Diagnostic
Revenue and profit are growing, but cash flow is not keeping pace.
THE SITUATION
Founder-led services company with approximately $5m revenue
• Strong pipeline and steady growth
• Owner experiencing constant cash pressure
• Growth no longer solving liquidity issues
• Limited forward visibility into cash flow
WHAT WE DIAGNOSED
We built a 13-week cash flow forecast to understand the real liquidity picture
This revealed:
• Timing gaps between revenue and expenses
• Excessive operating costs draining cash
• No forward visibility into upcoming cash crunches
The business was reacting to cash shortages instead of managing them.
WHAT WE IMPLEMENTED
• Rolling 13-week cash flow forecast
• Cost discipline targeting excessive spending
• Quarterly strategic planning process
• Monthly accountability check-ins
• Leadership cadence to anticipate cash crunches
THE RESULT
Within 6 months:
✔ Cash flow stabilized
✔ Owner gained visibility into future liquidity
✔ Leadership made decisions with confidence
StraightForward Financial Insights
Turning financial confusion into financial control
Cash Flow Stress Test
Many growing companies experience rising revenue and profit yet still struggle with persistent cash pressure. The issue is often hidden in the financial systems behind the business. Click here for a quick check to see whether your company may be experiencing the same pattern.